A tenant farmer is seeking to make the most of the historic and natural assets on his land: the deserted medieval village of Ulnaby and the ancient pasture in which the village’s earthwork remains are preserved. With support, advice and grants from English Heritage and Natural England, primarily through a Higher Level Stewardship scheme, the farmer has put in place a presentation and interpretation scheme and encouraged access to the land, and turned his existing tea room and farm shop into a small but profitable visitor centre.